Last updated: 6 November 2026
Who we are
This website is run by Dog Services GB Limited. Essex Dog Trainer is a trading name of Dog Services GB Limited, registered in England and Wales, company no. 12669459. Registered office: Ground Floor, Kings House, 101–135 Kings Road, Brentwood, Essex CM14 4DR. Business address: Boyton Hall Farm, Chelmsford CM1 4LN. For the purposes of UK data protection law, Dog Services GB Limited is the "controller" of your personal data.
Contact for privacy questions: hello@essexdogtrainer.co.uk · Essex Dog Trainer, Boyton Hall Farm, Chelmsford CM1 4LN
What we collect
When you use the enquiry form, the residential agreement form, WhatsApp, or email or get in touch, we collect what you choose to send:
- your name, mobile number, email address and town or postcode
- the kind of problem you chose on the enquiry form, and anything you write in the message box
- details about your dog: breed, age, health, vet, food and routine, and what you want from the training
- an emergency contact, where you give one on the agreement form
- how you would like us to reply
When you send the enquiry form, it also sends us the page you sent it from and, if you arrived from an advert or search, where you came from (for example the advert's campaign name or click ID). This tells us which pages and adverts help owners. It isn't used to identify you.
Please do not include anything sensitive about yourself that we do not need to train your dog.
Why we use it
We use your details to:
- reply to your enquiry by text, WhatsApp, phone or email
- arrange and carry out training sessions, day training or a residential stay if you book
- care for your dog safely while they are with us, including contacting your vet or emergency contact if needed
- keep a record of the training we have given your dog, so we can support you afterwards
The legal basis is that it is needed to respond to your request and take steps before, or under, an agreement with you. Where we keep records after the work is done, it is because we have a legitimate interest in supporting you and keeping proper business records.
We do not sell your details, and we do not use them for marketing unless you have asked us to. Photos and videos of your dog are only used for publicity where you have ticked the optional consent on the agreement form.
Who else sees it
Your details are only seen by the Essex Dog Trainer team, and by the services that help us run the business, such as:
- our email provider, which stores the emails you send us
- the website host and WordPress, where enquiries are delivered by the Contact Form 7 plugin and a copy may be kept by the Flamingo plugin so none are lost
- WhatsApp (Meta), if you choose to message us there or we reply there
- Google Analytics 4, only if you accept analytics cookies. Google receives that an enquiry was sent, the page, the kind of problem you chose and your town or the first half of your postcode. It never receives your name, number or message. See the cookie policy.
We would only share your details otherwise if the law requires it, or to get your dog urgent veterinary care.
How long we keep it
- Enquiries that do not lead to a booking: 12 months, then deleted.
- Client and agreement records: 6 years after the last session, for tax and insurance records.
Your rights
You can ask us to:
- tell you what personal data we hold about you and give you a copy
- correct anything that is wrong
- delete your details, where we do not need to keep them
- stop or limit how we use them
- send them to you or someone else in a usable format, where that applies
Just email hello@essexdogtrainer.co.uk. We will reply within one month.
If you are unhappy with how we have handled your data, please tell us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.
Cookies and third-party services on this website
The Google Analytics cookies we use (only if you accept them) and how to change your choice are explained in the cookie policy.
Keeping your details safe
We keep your details in password-protected accounts and only use them for the reasons above.
Changes to this policy
If we change how we use your details, we will update this page and the date at the top.
Questions? Email hello@essexdogtrainer.co.uk or use the contact page.